Saturday 13th of January 2024
Bahrain Victorious proudly announces its partnership with Valour, the Bahraini-based high-performance lifestyle brand. Valour, founded in Bahrain in 2015, will serve as the exclusive provider of off-bike clothing for the team, ensuring unparalleled comfort and performance during training, in the gym, and while traveling.
Valour, synonymous with the “Never Give In” attitude, shares a commitment to success that perfectly aligns with Bahrain Victorious’ pursuit of performance excellence. This partnership goes beyond clothing; it’s a collaboration that embraces the core values of determination, resilience, and the unwavering spirit to overcome challenges.
Mohammed AlSakran, Founder of Valour, expressed his enthusiasm for the collaboration, stating, “Valour was born out of the belief that every individual possesses the strength to conquer challenges. We are thrilled to join forces with Team Bahrain Victorious, a team that exemplifies the same spirit of determination and resilience. Together, we aim to bring the ‘Never Give In’ attitude to every aspect of the team’s journey on and off the bike.”
Valour’s off-bike clothing line for Team Bahrain Victorious is meticulously designed to merge functionality with style, whether in the gym or on the road.
Milan Erzen, Managing Director of Team Bahrain Victorious, shared his excitement about the collaboration, stating, “Valour’s dedication to quality and the ‘Never Give In’ philosophy resonates with our team’s ethos, as we continue to strive for success in the cycling world.”
This collaboration between Bahrain Victorious and Valour symbolises a union of two entities driven by a passion for performance, innovation, and the relentless pursuit of success. As the team gears up for future competitions, the addition of Valour as the official off-bike clothing partner is set to elevate both the team’s style and spiri