Sunday 13th August 2023 – Muscat, Oman
In a monumental stride towards sporting innovation and national pride, Bahraini sportswear brand VALOUR Apparel has announced an exciting partnership with the Oman Olympic Committee [OOC].
This groundbreaking collaboration sets a testament and recognition to the quality of VALOUR products and service, while combining functionality, aesthetics, and national identity into a single, striking package. The heart of the collaboration lies in VALOUR’s honor to design and develop the official kit for Oman Olympic Committee, where all Omani national teams representing the Sultanate on the international stage will wear the official kit of Oman Olympic Committee. This will start during the Omani delegation participating in the 19th Asian Games held in Hangzhou, China between September 23rd until October 8th 2023.
VALOUR Founder, Mohamed Al Sakran, highlighted the importance of this partnership in a statement: “We founded VALOUR with the belief that sportswear can go beyond utility—it can tell a story, ignite inspiration, and elevate a nation’s and region’s pride. Our partnership with the Oman Olympic Committee is another step towards realization of that vision. Being selected to design and develop the official kit for Oman’s national teams is a privilege that fuels our creativity and pushes us to innovate. This isn’t just about clothing; it’s about weaving dreams, aspirations, and national identity into every thread. We’re honored to be a part of Oman’s journey on the global stage”.
Another statement from VALOUR Co-founder, Mohamed Al Mahmood, in a reflection of how this deal reflects on the brand: “Our journey from Bahrain to partnering with the Oman Olympic Committee is a monumental step for VALOUR that fills us with pride. The significance of our partnership goes beyond the sportswear—it underscores our commitment to growth and excellence. Venturing outside Bahrain into the GCC is a strategic step that showcases our brand revolution and readiness to extend our reach to new horizons”.
Moreover, Amina Al Doseri, Business Development Team at VALOUR Stated: “It is a great feeling to witness the brand’s evolution and growth. The partnership with the Oman Olympic Committee is a significant milestone as it is our first step beyond Bahrain, and it symbolizes our ambition to leave a mark on the GCC and beyond.. It’s an exciting opportunity to contribute to the regional sporting landscape while adhering to our core values of innovation, quality, and service excellence”.
This deal follows the successful collaboration between VALOUR and Bahrain Olympic Committee [BOC], a partnership which provided VALOUR with a platform to express its capabilities, and it is a proud moment to have such two big Sporting entities as partners moving forward.
